South Africa has entered Level One of lockdown. Many people now need to weigh the risks of contracting the Coronavirus, on their own, without imposed restrictions from the government. It isn’t easy. Information about what is safe and what isn’t can be contradicting and confusing. What is clear is that the scientific understanding of how […]
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Brands Need Activations to Take Back the Market
There’s more than enough evidence to confirm that consumers aren’t brand loyal and nothing about lockdown changed that. In fact up to 36% of consumers have tried a new brand since the pandemic started and 73% of those consumers plan to incorporate the brands into their new routines1. Recognising this, and that there are no […]
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Old habits die hard – or do they?
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more […]
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When pigs fly: MetropolitanRepublic awarded highly contested Eskort account
Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild – MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort’s marketing team led […]
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The Monkey Bread Tree
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine how we […]
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The new era of product placement
By Kevin Levy, senior media planner, Meta Media In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our loved ones, in our own kitchens. The old adage is very true these days – what do […]
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The next level of marketing is here
Over the past decade there have been significant advances in the field of Marketing and Advertising theory and practice. The next level of marketing, includes the disciplines of Observed Consumer Behaviour, Behavioural Economics and Cognitive Neuroscience. Kirsten Dugmore, Chief Growth Officer at SugaSpice, will be hosting an online “Modern Marketing Bootcamp” that will bring together […]
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South Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to […]
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Updates at The Marketing Research Foundation
The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster, and ensuring that the launch of MAPS remains on track. In what is proving to be a very challenging period for the marketing industry, the MRF Board has quickly put processes in place […]
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The ACA and MASA launch joint initiative to future proof the industry
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme […]
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