What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends […]
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The Good Things Guy celebrates six years of sharing good news
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches over four million people every month sharing good news stories about South Africa and ordinary South Africans. Good Things Guy founder Brent Lindeque says that […]
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The Luxury Brand Landscape
By Teresa van den Berg, Media Strategist at The MediaShop For some years now I’ve been fortunate to work on the Louis Vuitton account. It’s one of the most valuable and iconic brands in the world, with a brand value of about $47.2 billion USD in 2019. After a short interlude I’m back looking after […]
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All you ever wanted to know about NFTs but were afraid to ask
HaveYouHeard Durban Managing Director, Kirsty Bisset, unpacks the 5 most important things you should know about NFTs and gives you a short list of NFTs making history you can drop into the conversation to show you wouldn’t get lost in Decentraland! What are NFTs? Fungible goods or assets are those, according to the Cambridge Dictionary, […]
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The waning influence of influencers as we know them?
by RAPT Creative Founder and Managing Director, Garreth van Vuuren Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they were exciting. It was estimated that the influencer marketing industry (was) set to grow to approximately $9.7B in that year with some 65% of marketers stating […]
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Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting your house from coming down and not achieving real business results. I would venture that accountability and corporate culture would be two of these. Whether […]
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ACA announces incoming Board of Directors for 2021/2022 fiscal
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2021/2022 fiscal was announced at the association’s 74th Annual General Meeting held on Wednesday 30th June 2021. The incoming Board is as follows: Wayne Naidoo: Chair Duke Advertising Chief Executive Officer Karabo Songo: Exco The Brave Group Group Chief Executive […]
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MRF’s MAPS quarterly 9 month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and […]
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South African Marketing Industry Alliance launches WFA Global Diversity, Equity & Inclusion (DEI) Census
The World Federation of Advertisers (WFA) is launching the world’s first-ever global Diversity, Equity and Inclusion (DEI) census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession. In South Africa, an alliance comprising MASA, the local WFA affiliate and sister industry bodies the ACA, […]
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Acquisition of creative agency, SoulProviders Collective strengthens Matrix Group
The Matrix Communications Group (MCG) is excited to announce the acquisition of the growing creative agency SoulProviders Collective (SPC), which celebrated its 10th birthday on 7 May, 2021. SPC is a 100% locally-owned, owner-managed pan-African creative agency with vast experience in the ever-evolving digital and communications space. Founded by Sarah-Jane Boden in 2011, the SPC […]
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