As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs. […]
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Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and […]
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HaveYouHeard pulls together three-at-a-time activations for Diesel
HaveYouHeard recently (Friday, February 28) pulled together three #DieselDenimFridays – or #DDF – experiential activations at the same time in three different Diesel stores nationwide – one each in Durban, Johannesburg and Pretoria. Two of the stores were kitted out with in-house illustrator and artwork stations at which they could personalise canvas templates of Diesel […]
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Evidence Based Marketing has arrived!
Over the past decade there has been significant advances in the advertising and marketing fields, not least of which is the advent of Evidence Based Marketing, the latest global movement in marketing. As an introduction to concepts including Behavioural Economics, Observed Consumer Behaviour and Cognitive Neuroscience, Kirsty Dugmore of SugaSpice will be hosting a “Modern […]
Continue readingMore TagHaveYouHeard signs 5 new accounts
Full-service agency HaveYouHeard, started 2020 with five new clients – Absa, Campari Africa, Jameson Global, Jeep Clothing and Trotters UK. The agency – which has offices in Cape Town, Johannesburg and London – has been appointed by Absa Retail Banking to address its influencer marketing strategy and implementation. Campari Africa has tasked it with similar […]
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Are you Offended?
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne Joseph, featured two local ads on her show. It was only a five minute segment, […]
Continue readingMore TagThe two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
Continue readingMore TagThe real value of Paid Search and tracking the consumer journey
In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital, […]
Continue readingMore TagMyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services. The campaign – created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements including a […]
Continue readingMore TagNudging the media odds ever in your favour
SPARK Media recently hosted Dr Carl Driesener, Senior Marketing Scientist from the Ehrenburg Bass Institute (EBI) to share his learnings on how marketers and brands can better target their customers for more effective bottom line results. “We’ve learned so much about effective marketing over the years thanks to our association with EBI,” says SPARK […]
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