The ability to understand people and situations by extracting relevant consumer insights can give brands the critical edge when it comes to crafting their communication and deciding how to deliver this to their target audiences. For companies performing at the top of the industry, the use of marketing insights are not token efforts, they’re embedded into […]
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It’s Random Acts of Kindness Week, and The Good Things Guy is named one of the world’s top 100 innovation success stories
This week, the 13th – 19th February is Random Acts of Kindness Week and international platform Innovations of the World.com has highlighted South Africa’s Good Things Guy, Brent Lindeque as one of the world’s top 100 innovation success stories and a shining example of the Random Acts of Kindness movement. The Good Things Guy will […]
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Boomtown relaunches Exxaro renewable energy brands
Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering […]
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Matrix Group Rebrands its Media Business as Kintaro
Starting today, our media business will no longer be trading as TMI Media. We’re rebranding as Kintaro. Over the past 14 months, the media business partnership aligned to the Matrix Communications Group (Matrix Group) has had significant success. This includes the retention of Woolworths, and the new business win of Adcock Ingram. Most recently, in […]
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Good Things Guy launches cancer fundraiser with new look
South Africa’s Good Things Guy Brent Lindeque has undergone a massive transformation in aid of Cancervive, shearing 40 centimetres of his trademark curly locks for a sleeker, shorter look. “Along with the hair donation for Cancervive, and because it’s my birthday month I really want to extend the kindness movement,” says Brent Lindeque. “I’ve done […]
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Google TV now even more accessible to South Africans
South Africans love their TV’s and home entertainment systems. In fact, according to Nielsen the average citizen is watching 165 minutes a day on top of working from home, home schooling and other adulting duties and that’s discounting the amount of time spent on mobile devices. With close on three hours of viewing time each […]
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South African Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion (DEI) Census
Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, […]
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Lead and they will follow
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
Continue readingMore TagConsumers need a good reason to shop this Black Friday
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms […]
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