It’s not enough for brands to just sell a product anymore. They need a higher purpose. They have a responsibility to contribute positively to society. They need to make a tangible difference in the lives of the people they serve. NutriDay, South Africa’s Number One Yoghurt, fully understands this need. NutriDay’s purpose is to Nurture […]
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s […]
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
THE Glenlivet’s new South African Brand Manager is THE Keval Ramraj, a young man who has his finger on the pulse of the world of single malt whisky – and whose competitive edge bodes well for the future of this whisky brand that owns the reputation of being THE single malt whisky in the world. […]
New, innovative brand launches into SA’s chocolate market Confectionary distributor Swiss Diversitas Group (Pty) Ltd, competing internationally in the children’s and family segment, has launched a new, innovative brand in the South African chocolate space, Doctor Chocolate. With the tag line “Great Taste, Great Fun”, Doctor Chocolate is launching into the local market with three […]
Judith Middleton, Head of Advisory Services at DUO Marketing + Communications During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. The shift came about […]
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
