Faith Mangope, eTV Sunrise anchor, entrepreneur and radio personality, has taken on a new challenge – managing a one-of-a-kind hybrid radio station, Massiv Metro, which celebrates its first anniversary in May with version two of the Massiv Metro app, along with a vibrant new lineup. Dynamic and driven, in 2014 Faith described herself as […]
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Massiv Metro ups the numbers in the search for a hero
GSK Consumer Healthcare, manufacturers of Grand-Pa headache remedies, embarked on a search for the ‘Kasi Sterrings’, the community heroes who are personally involved in improving and uplifting their communities, in a nationwide radio campaign at the end of 2017. Newcomer Massiv Metro, a hybrid radio station that reaches taxi commuters in Gauteng and other listeners […]
Continue readingMore TagCreate PR buzz for your event – tips from the experts
Whether you’ve booked a stand at an expo or you’re holding a customer event to launch a new product, a good PR plan will give your budget more mileage, generate interest, drive attendance and ensure exposure long after the last guest has left.From our experience, here are some basic tips to help you boost the […]
Continue readingMore TagBusiness Insider South Africa surpasses more than a million users its first month
Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and generated more than 4.2 million page views, according to Effective Measure. Launched in partnership with […]
Continue readingMore TagLess sell and more engagement, is where real results are found
Off the back of 7 sold out shows, the Matt Brown Show in partnership with the Influence Institute and Sales Guru did it again. Last week saw over 150 business owners, entrepreneurs and sales executives converged on the Mesh Club in Rosebank for the latest Matt Brown Show – Sales and Persuasion Masterclass. The Matt Brown Show […]
Continue readingMore TagThe keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
Continue readingMore TagNew hybrid radio model delivers a massive win for advertisers
The new Massiv Metro radio station has been designed and developed for maximum appeal to both listeners and advertisers. It’s a unique approach to a digital radio station, conceptualised by DJ Sbu (Sibusiso Leope) and created in partnership with Massiv Media to reach the vast taxi commuter market. Massiv Metro, which streams live in 800 […]
Continue readingMore TagAbsaville launches third season
This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the […]
Continue readingMore TagMullenLowe creates love campaign for isiXhosa language project
It has been said that isiXhosa is the language of love. So when MullenLowe was approached to create a campaign for Imbeko, an NGO that connects Xhosa teachers with those wanting to learn the language, they came up with a love song. They teamed up with Afro-Pop sensation Ntando Bangani and made a video of […]
Continue readingMore TagRocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com. […]
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