Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication […]
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Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the […]
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SAFE assurance badge acknowledges Eskort’s unrivalled commitment to pork product quality
Eskort’s new quality assurance badge (attached) acknowledges the company’s unrivalled commitment to pork product quality in South Africa. The Eskort SAFE quality assurance badge was designed by the company’s communications partner, MetropolitanRepublic. It is playing an important role in Eskort’s brand refresh which launched in November last year. The rationale behind the refresh lies in […]
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MetropolitanRepublic gives Eskort a brand refresh and celebrates a new visual language
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look […]
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Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909
A successful ‘try-before-you-buy’ relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop. According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a ‘right fit’ for each other. “8909 – a young, dynamic, […]
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South African Heritage Brand refreshes corporate identity, charts a new creative direction
Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand. This moment in the brand’s life cycle is a reflection of its intention […]
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Purpose: Industry buzzword or vital to brand survival?
By MetropolitanRepublic Head of Innovation, Dylan Fortune There are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful of […]
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When pigs fly: MetropolitanRepublic awarded highly contested Eskort account
Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild – MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort’s marketing team led […]
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Getting the youth on your side post Covid-19
South Africa’s youth has a new attitude towards consumerism that is impacting how they interact with brands and will continue to influence their consumption behaviours post the Covid-19 pandemic. This is the opinion of MetropolitanRepublic Brand Manager, owner of an e-commerce business that actively targets the youth, and member of the Youth tribe herself, Sarah […]
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Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic
Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business […]
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