TomTom Telematics, a business unit of TomTom dedicated to fleet management, has appointed Tribeca Public Relations (Tribeca) as its strategic public relations partner tasked with creating awareness about the company’s vehicle tracking and WEBFLEET fleet management products and solutions. WEBFLEET provides real-time information about vehicle location, helps with navigation through traffic, and makes it possible for fleet managers to communicate directly with their drivers. It also helps improve driver behaviour, save on fuel, and connects to a range of third party solutions.
“Tribeca’s business-led approach to PR and the team’s experience with the B2B and B2C market will be a great addition to our marketing efforts in South Africa,” says Dani Wilson from TomTom Telematics. “We look forward to the new direction for the brand and the assistance from Tribeca in driving this.” “The TomTom brand is familiar with the Tribeca team and we’re excited to work closely with the Telematics business in creating local awareness about the company’s products and solutions,” says Samantha Robinson, account director at Tribeca.