FCB Joburg has created a 360° through-the-line campaign for the new ‘star’ in Toyota South Africa’s galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships. The Toyota Starlet, an affordable buy with great tech and outstanding safety features, will compete in the highly-competitive Sub B segment […]
Continue readingMore TagCategory: Agency News
What is the soundtrack to 2020?
Maggie Pronto, (Business Unit Manager) at The MediaShop takes us down the biggest moments of 2020 so far, with an accompanying soundtrack. Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one back in! I am not here for another “How Covid-19 has impacted us” discussion – […]
Continue readingMore Tag
Mohammad Ali brought back into the ring for Showmax ‘Game Changers’
Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax […]
Continue readingMore Tag
Moments to melt into with the Good Things Guy #AeroFeelGoodFridays
South Africans love feel-good stories, they bring so much joy and often add a smile to our faces. Good Things Guy loves sharing these stories too, which is why teaming up with Nestle Aero for some feel-good Fridays was a great choice! Aero has launched a campaign to celebrate the good things in South Africa […]
Continue readingMore Tag
Boomtown enhances its digital service offering
Following the promotion of Cayleigh Zambonini to Digital Integration Manager, Lisa Snyman to Digital Project Manager and Liesl Silverman to Digital Copywriter, as well as the appointment of Brenda Ulay as Community Manager & Content Creator, Boomtown has enhanced its digital service offering to ensure a ‘digital first’ mindset across the business and for its […]
Continue readingMore Tag
FCB Joburg tweaks concept approved before lockdown for Debonairs
FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment. According to the agency’s Creative Director Mbeu ‘Snooze’ Kambuwa, who worked on the TVC with Copy writer Marvin Mpanda and Art Director Kabelo Mabaso, Debonairs Pizza’s Marketing Executive, Toni […]
Continue readingMore Tag
McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen […]
Continue readingMore Tag
HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children’s clothing brand Trotters
South African based agency, HaveYouHeard, has broken its client’s own records by achieving seven consecutive weeks of online sales growth. HaveYouHeard won theTrotters business late in 2019 and opted to run the account out of its London office while the Johannesburg team was tasked with research, strategy and creative execution. Cape Town provided essential client […]
Continue readingMore Tag
South Africa’s Covid-19 Tracing app – would you download it?
By: Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing. […]
Continue readingMore Tag
Are relationships more important than brand quality and price?
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going about their daily tasks. What I always find interesting is the close proximity of each […]
Continue readingMore Tag