Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]
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Toyota SA evolves Toyota Hilux’s strategic positioning with launch of 8th generation
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
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FCB Joburg appoints Struan Bourquin to lead Toyota SA account
FCB Joburg has appointed Struan Bourquin to lead its business on the Toyota South Africa account, one it has held since 1961 when the agency (then Lindsay Smithers) was asked to launch the first Toyota model to be sold in South Africa, the Toyopet. Making the announcement, FCB & Hellocomputer Johannesburg Group Managing Director, Thabang […]
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Brent Lindeque and Mark Sham team up to bring even more good news!
Suits and Sneakers Founder Mark Sham has teamed up with South Africa’s Good Things Guy Brent Lindeque to bring bigger and better vodcasts that share good news about ordinary South Africans doing extraordinary things. The video interviews will be recorded in the Suits & Sneakers studios and will feature guests Mark Sham, Mandy Weiner, Joe […]
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Boomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which means ‘they are coming’ in isiXhosa, seeks to empower the new generation of creatives and marketers by giving them an […]
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I say Sponsorship and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose […]
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What does the post-COVID-19 South African consumer look like?
As South Africans are reaching the end of their Government’s pandemic management cycle, it seems as if the post-apocalyptic world is not the place many predicted it would be, and that the pandemic, reinforced as it has been by a recession, has not led to a host of new and sustainable consumer behaviours. This is […]
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Cape Town ECD one of Creativepool’s Creative Industry Influencers of the Year 2020
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards […]
Continue readingMore TagThe Outdoor Measurement Council (OMC) releases latest ROAD data
The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch […]
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Sovereign’s quirky ‘Be a worry boob’ campaign raises funds for PinkDrive
With COVID-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority The annual Sovereign breast cancer awareness campaign not only raises general awareness but also funds for the […]
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