Debonairs Pizza’s recent Halloween campaign captured South Africa’s imagination and delivered scary results in terms of social media uptake. Just what Toni Joubert, Marketing Executive for the 27-year-old Proudly South Africa brand, wanted. “Debonairs Pizza’s intention this year was to ‘join the conversation during Halloween in a way that would capture people’s imaginations and in […]
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MyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services. The campaign – created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements including a […]
Continue readingMore TagSouth African interpretation of global Toyota campaign, Start Your Impossible.
The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
Continue readingMore TagHelloFCB+’s 67 minutes of creativity
Each year, on Thursday 18 July, many South Africans spent 67 minutes giving back in honour of Nelson Mandela Day. The human connections agency and HelloFCB+ decided to do things a little differently, giving back the only way creatives know how, with a brainstorming session. The brainstorm was to help Friends of Vista Nova, a […]
Continue readingMore TagFCB Joburg’s new Debonairs Pizza TVC
Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting their Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from Nahana Communications Group agency, FCB Joburg. Conceived by Creative Director Greg Cameron, Art […]
Continue readingMore TagMullenLowe’s new TVC for GWK challenges the rules
MullenLowe has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that acknowledged South […]
Continue readingMore TagSex Sells: Yves Saint Laurent’s condom range – product placement much?
Advertising and fashion have long used ‘sex’ as a means to sell their products or push their brand to consumers. By designing a range of condoms, Yves Saint Laurent puts the brand directly in the moment when two people are going to be intimate. What’s the rationale? It can’t just be product placement gone too […]
Continue readingMore TagKyle Lewis helps to brings Toya DeLazy’s ‘Afro Rave’ to life
When South Africa’s very own superstar Toya DeLazy asked Egg Films’ Kyle Lewis to take a break from directing commercials to help her bring ‘Afro Rave’ to the world, he happily obliged. The ‘Funani’ music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video […]
Continue readingMore TagFCB Joburg, HelloFCB+ and Hellocomputer clients shine in 2019 Top Brands lists
FCB Joburg, HelloFCB+ and Hellocomputer clients shone in this year’s Sunday Times Top Brands survey with 16 brands achieving a spot in 15 categories, two of them business. The brands are Coca-Cola, Toyota and Sprite for FCB Joburg and Hellocomputer; Bonitas, Debonairs Pizza, Mrs Balls, KOO, Nivea, Sasol, Sunlight and Tastic for FCB Joburg; Old […]
Continue readingMore TagFCB Joburg creates new TVC for Easy Waves
FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease. The 69-year-old brand, owned by Amka, targets women between the ages of 18 – 35 years who are happy to use products to soften, […]
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