Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design. Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins […]
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Young South African wins gold at Cannes ad awards
With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards held annually during the Cannes Lions Festival. The ad, which attracted the attention of the ASA when it aired in South Africa, is for the Showmax Zero Bucks Given campaign. A South African has taken […]
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New TVC from FCB Joburg drives Debonairs’ Pizza Friendzy® promotion
A new television commercial – in 30-second and 20-second formats – from FCB Joburg is driving a Debonairs Pizza promotion that is creating R160‑million’s worth of attention, the Debonairs Pizza Friendzy®. Dominating all television channels from SABC, ETV and MNET to DSTV and COMEDY CENTRAL, the new TVC was created by FCB Joburg’s team of […]
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FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
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Lebo Madiba to head up Ogilvy PR
Ogilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency. Madiba is taking over from Joanna Oosthuizen, who was promoted to Chief Operating Officer for Ogilvy South Africa in 2018. Madiba joins Ogilvy from Etion Limited, a JSE Altx-listed, digital technology provider, where she was Group Chief […]
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Game Changing Jaw-Dropping VFX Innovations Radically Changing Ad and Filmmaking
Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]
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Converse Brings The Female Narrative To The Fore
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]
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Boomtown to develop the IRONMAN and IRONMAN 70.3 World Championship logos
IRONMAN, a Wanda Sports Holdings Company, have briefed Boomtown to develop the logos for the 2019 IRONMAN® World Championship held in Kailua-Kona, Hawai’i on October 12 and the IRONMAN® 70.3® World Championship taking place in Nice, France on September 7 and 8. Following the collaborative work Boomtown participated in for the creative design of the […]
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South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other […]
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The Times of India launches innovate campaign to empower LGBTQ community
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times […]
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